Marketing Tools

Whether you are an early technology adopter or not, there is no denying that the careful application of certain technology tools can help you more effectively automate your marketing processes.

Automation allows you to contact more clients and prospects more frequently with less work - all good things. The following is a list and brief description of my Top 10 Marketing Automation tools.

1. AWeber - This is a service that allows me to automatically manage my email database, send auto responses to requests and send this newsletter. There are many choices for this type of service but AWeber is the best.
2. TypePad - This is a hosted blog software that is simple to use but very powerful. With a Pro account you can set-up as many blogs as you wish. Blogs are great but what about using the technology as a client portal. You can password protect a TypePad blog and use it to share information and files with clients.
3. AudioGenerator - Publish audio content to your website. Create audio testimonials. All you do is call a phone number, record your message like voicemail and pick-up the code to put the audio on your web site. This is a great way to get audio testimonials from clients.
4. Feedburner - This is a service use to extend the power your RSS feeds. Feedburner makes the feed compatible with any reader, gives tools to promote subscriptions and even automatically alerts the major blog and RSS directories every time I add new content to my blog.

Key to Empire

There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I'm making $5000 - no make that $15,276 a month from AdSense on my sites. And now I'm going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it's impossible? Certainly not. I know people who make that more.

Internet Safety

Parents are constantly struggling with ways to keep their children safe online. The Internet has a global reach and at this point no bounds, or limitations. Outside of installing filtering software children should be educated in order to protect themselves to this virtual monster. We've put together a collection of ten tips that should be observed while surfing online. 

1. When on the internet personal information should be kept private. Just because someone asks doesn't mean you need to tell them. When someone asks for personal information, consider how they might use that information and whether it is necessary for them to have it.
   

Fast Index your Blog

The biggest problem that most are running into seems to do with getting into the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing:

Indexing Tip #1:
Never launch a new site with a lot of back links. Build natural links over weeks and months.

Let’s face it, there is no guaranteed method of getting indexed by Google fast, and buying links from high-ranking sites does not guarantees anything either.

The most immediate red flag you should watch out for is your number of incoming links. According to Google, it takes time to get link popularity and sites should not have more than 100 incoming links.

Hide your IP Address

Hiding your IP address is the best way for surfing the net anonymously. IP address is the Internet protocol address. This is the unique address of a computer on the Internet. The IP address consists of four numbers divided by periods. These numbers indicate the domain, the subnetwork, the network and the host computer. Each IP address mostly has an equivalent domain name address, spelled with four letters. It is very important to hide your IP address online. Hiding your IP address online ensures that your personal information is not leaked out to the outsiders.

An IP address changer can help you change your IP address when you are surfing online. The tools of IP address changer will let you change your IP address anytime by routing your Internet traffic through an overseas server. The tool has drop down box that enables the user to choose an IP address from one of the countries mentioned in the box. Hiding your IP address is the best option to protect your self from any kind of fraud.

Make money with Adsense

Do you want to make money quick? In this article we are going to
talk about one of the quickest ways you can make money. Making
money quick is not only possible there are people doing
it everyday with Google Adsense.

Google AdSense delivers text and image ads that match the
content on your website. These are very targeted ads that you
can choose the size and color of and they come across to your
customer as helpful more than an ad itself.

Google Ads require virtually no maintenance and they help you
put advertising on your website without actually having to deal
with advertisers yourself. If you can copy and paste a small
code you can have targeted advertising on your website in
minutes.

What is Adware???

 Be aware of threats to your computer, and your personal information.

Adware is one of many "malwares" or malicious software programs that are unknowingly installed on your computer when you visit online sites and download freebies. When you use share files or visit sites with free downloads of wallpaper, videos, or music, some of these sites will send along adware software with your download.

These malwares are a rapidly growing threat to all computer systems. It is estimated that in the first three months of 2005 over 80% of computer users had some type of malware software program running on their computer, without their knowledge.

Although it is much less a threat to your computer and information than spyware is, what adware will do is cause pop up banners and advertisements to appear on your computer. These advertisements are displayed on your computer no matter what program you might be using. What the people who place this type of nuisance software on you computer say is that adware advertising helps them to recover costs and allows them to offer you those freebies you want.

What you want to do to stop adware from appearing on your computer is to first run an anti-adware program. Run this program on demand regularly. Along with an anti-adware software program run your regular computer virus scan on demand also.

Check your security level on your computer. You security level setting should be at least medium to help protect you from unwanted downloads.

Do not download free files from the internet, period. When downloading any software read the end-user license agreement. Some of these agreements will state that when you download their software you are also agreeing to accept a downloaded spyware that may be placed on your computer at the same time.

PPC Advertising

Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay Per Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay per click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a PPC campaign versus months for a good SEO campaign.

Pay Per Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your PPC campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO campaign. What you do have to do in a PPC campaign is pay a fee.

Another advantage is the simplicity of the PPC process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier and more the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In PPC, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of PPC advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing PPC advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for PPC to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your PPC campaign is a success.

Adsense and Blog

If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are.

No only are blogs the hottest thing on the net right now, but they are custom-made for Google’s AdSense program. Why? It’s simple. Blogs represent constantly changing and fresh content to Google’s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where I’m heading here?

It’s not just Google that loves new content, all of the major engines do. In fact, some web-savvy bloggers are testing Google ads on one page and Overture ads on the other. It doesn’t take too long to see which ads are doing the best when you have nearly side-by-side comparison statistics to look at. Just don’t make the mistake of putting Google and Overture ads on the same page together.

Blogging for Money

Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

A blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:

1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.