It is a fact that traffic, or the number of people who visit your site, could make or break an online business. After all, we cannot sell our products if no one would get to know about them.
The problem is, most webmasters would rather concentrate on generating more traffic by dabbling in countless marketing strategies instead of honing a particular one to perfection. The former is susceptible to new risks, while the latter eliminates old problems for improved performance.
Visitor tracking has long been hailed as a science, and for good reasons! The accurate findings that visitor tracking can provide is the key to creating a site that is both friendly to everyone and enticing to everyone so that they may try its features.
What you can do with visitor tracking?
you would be able to know where your visitors are coming from. With this knowledge, you could make corresponding adjustments to your marketing campaign.
You would know how much time your visitors spend in your site. If their visits last for mere seconds, then such is a telltale sign that something is wrong with your pages, and adjustments need to be made to sustain their interest and make them stay longer.