What RSS Feed?

First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds.

Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's not the same as stealing someone else's content. There is nothing illegal about using RSS feeds. In fact, the publisher of the content wants you to have it show up on your site and that's why he or she makes it available as an RSS feed to begin with.

So what's in it for all parties concerned?
Using RSS is a win-win for both the publisher of the content, who gets their name out to potentially millions of sites and you, the web site owner who is pulling the content onto your site.

Content, by the way, means anything that a publisher decides it means. Typical content includes news headlines, new product update notices, blog summaries and lots of other stuff. It's the "content" portion of the equation that's good news for you.

One of the best features of hosting RSS feeds is that it gives your site an endless source of freshly updated and relevant content. This content acts as natural search engine spider bait which they will fill their little tummies on and come back for more every day. Their appetite for fresh content keep your rankings up.

it should be the goal of any serious webmaster who wants to create a web site that visitors return to over and over again. The use of carefully selected RSS feeds can make that happen by offering unique content which can't be found anywhere else.